Marketing – The Model To Practice Dialogues MTPD™ https://mtpdculture.org Enabling positive social change by facilitating intercultural communication with the Hofstede theories Wed, 06 Apr 2022 14:55:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 184201045 How to Apply Hofstede’s Classification Scheme in a Global Marketing Context https://mtpdculture.org/articles/how-to-apply-hofstedes-classification-scheme-in-a-global-marketing-context/ https://mtpdculture.org/articles/how-to-apply-hofstedes-classification-scheme-in-a-global-marketing-context/#respond Tue, 08 Feb 2022 19:36:17 +0000 https://mtpdculture.org/?p=2130 When your company engages in global marketing, your promotional efforts have to appeal to consumers in different cultures. Psychologist Dr. Geert Hofstede collected cultural data starting in the 1970s and by 2010 had established six cultural dimensions that define national value systems and the attitudes of individual consumers in those countries. For your marketing to be effective, you have to customize your marketing approach to take these attitudes into account.

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]]> https://mtpdculture.org/articles/how-to-apply-hofstedes-classification-scheme-in-a-global-marketing-context/feed/ 0 2130 The Negative Effects of Forcing Western Culture on Other Countries When Marketing Products https://mtpdculture.org/articles/the-negative-effects-of-forcing-western-culture-on-other-countries-when-marketing-products/ https://mtpdculture.org/articles/the-negative-effects-of-forcing-western-culture-on-other-countries-when-marketing-products/#respond Sat, 02 Jan 2021 15:10:51 +0000 https://mtpdculture.org/?p=882 Globalization, particularly through information and communication technologies, has greatly influenced the marketing of products from the West to the rest of the world. Western culture, identified with Europe and North America, is deeply ingrained in business marketing around the world today. However, people in other countries may not be comfortable with certain marketing strategies laced with Western culture. This creates a challenge for businesses, with the potential risk of a drop in sales or outright boycott of their products and services in these countries.

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