Overview
An Italian female from Tuscany inherits from her father his international prize wine winning vineyard. He retires, and continues to live on the establishment. She graduates with extensive diplomas validating her knowledge and competency to assume the role of Director of the winery. She proceeds to take-over all of her father’s roles and responsibilities, however when needing to provide direct orders to the workers she is met with resistances and an unwillingness to follow her instruction. During these incidents, it is necessary that her father steps in and asserts his authority. There is a general sense from the workers that the daughter, because she is female, and in Italy’s strong, patriarchal culture, she cannot oversee the operational function the winery.
Hofstede Dimensions:
There are no Hofstede dimensions for this case. All persons noted in this case are Italian. See the Onion Model for further clarification.
Outcome
Over time, the Director’s daughter and rightful owner was able to prove her competences to the workers, and she received the respect and attention she deserved. Change was slow, however the working culture did change and she broke the glass ceiling within her industry.
Key language
Woman, Italian, Sommelier, Wine, Patriarchal Culture, Glass Ceiling