
When Directness Collides with Hierarchy: Decoding The Culture Clash Inside A Global Tech Giant
This case study examines the intercultural friction between the Western European regional subsidiary and the East Asian global headquarters of a leading multinational technology conglomerate. By applying Hofstede’s Cul-tural Dimensions and Weaver’s Communication Theory, this paper analyz-es the tension between explicit, efficiency-driven regional operations and high-context, hierarchical global directives to optimize cross-cultural col-laboration

